With the ever-changing landscape of internet marketing, lawyers often jumpstart marketing campaigns without considering ethics rules.
Find the answers to such questions as “How can I maximize online marketing within the communication Rules of Professional Conduct?” or “How do I get my firm’s name to come up first on a Web search?” Also, “What should I do about a negative review, post or comment?”
In this one-hour course, you will learn how search engine optimization can work to your advantage, the proper use of legal directories and their disclosures and disclaimers, factors lawyers may want to consider before using referral websites and tactics as well as ethical pitfalls of social media. Practical knowledge of these tools and the ethical awareness that goes with them will help you and your firm develop responsible and transparent marketing messages.
Recorded during a live webinar in January 2016.