Using Social Media Effectively and Ethically in Your Practice 2019

Capitalize on social media’s opportunities
Social media has infiltrated the practice of law at every point of the profession. As attorneys from large and small firms alike, you understand that it is essential to develop the tools to be more productive in your social media use, work style, digital reputation, communications, public relations and marketing. To stay competitive, you must build, manage, monitor and, when required, repair your social media presence to capitalize on the opportunities afforded by this medium.

Know the rules
In addition, it is critical for you to understand the Rules of Professional Conduct, which govern communications, including social media. Marketing and development guru Laura Powers, and digital reputation expert Sameer Somal, will examine how you can communicate a brand, build a niche, expand networks, enhance your online presence, and grow business while not running afoul of the rules.

Explore the possibilities
You will explore the most popular social media platforms, the do’s and don’ts of social media communications, and the impact these platforms have - and will continue to have - on the practice of law.

Materials: All attendees will receive the course book as a digital download. A printed copy of the course book is available, at a discount to attendees, for $30. Additional copies are available at full price. If you wish to purchase the printed version of the course book, please call PBI Customer Service at 800-932-4637. Printed versions of the course book will not be distributed at the course; please allow up to two weeks after the program for the printed versions of the course book to be shipped.