• Live In-Person

Finding the Trial Story 2019

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The CLE Conference Center
Wanamaker Building, 10th Floor, Suite 1010, Philadelphia PA, 19107
STARTFri., Jun. 21, 2019
8:30 AM
ENDFri., Jun. 21, 2019
3:30 PM
CLE 6 sub/0 eth PRICE Regular: $299.00
New Attorney: $150.00


A fascinating new protocol for trying your next case

Join Professor Gary Gildin and documentary filmmaker Joe Myers for this revealing look at a new protocol for developing the most cogent and persuasive way to present the "story of the case." Through analysis of engaging movie clips, you will learn the universal elements of story, the very elements a lawyer needs to develop the most compelling story at trial. You then will see how this protocol is applied to find the trial story in a hypothetical case.

Learn the process for choosing the trial story

  • The decision maker, whether judge or jury, will inevitably rely upon story and emotion to reach a decision.
  • Proper identification of character and motive will dictate the plot of the trial story.
  • Trial attorneys also must identify the stakes to cause the trier of fact to become emotionally invested in the story.

Program schedule

8:30 - 9:30 am

Recent Developments in Neuroscience and Cognitive Psychology


9:30 - 10:30 am

The First Element of Story: Character


10:30 - 10:45 am



10:45 - 11:45 am

The Second Element of Story: Motive


11:45 am - 12:15 pm



12:15 - 1:15 pm

The Third Element of Story: A Single Plot


1:15 - 2:15 pm

The Character-Motive-Plot Continuum


2:15 - 2:30 pm



2:30 - 3:30 pm

Causing the Jury to Root for Your Character: The Stakes

Practice Areas


No speakers have been associated with this event.
Faculty may vary by location.
PBI reserves the right to substitute speakers at all programs.