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Advanced Storytelling and Persuasion Skills for Lawyers 2019

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Registration Options

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The CLE Conference Center
Wanamaker Building, 10th Floor, Suite 1010, Philadelphia PA, 19107
STARTThu., Oct. 10, 2019
9:00 AM
ENDThu., Oct. 10, 2019
4:00 PM
CLE 6 sub/0 eth PRICE Regular: $299.00
New Attorney: $150.00
PBI Conference Center
5080 Ritter Road, Rossmoyne Exit, Rt. 15, Mechanicsburg PA, 17055
STARTThu., Oct. 10, 2019
9:00 AM
ENDThu., Oct. 10, 2019
4:00 PM
CLE 6 sub/0 eth PRICE Regular: $299.00
New Attorney: $150.00
PBI Professional Development Center
Heinz 57 Center, 339 Sixth Avenue, 7th Fl., Pittsburgh PA, 15222
STARTThu., Oct. 10, 2019
9:00 AM
ENDThu., Oct. 10, 2019
4:00 PM
CLE 6 sub/0 eth PRICE Regular: $299.00
New Attorney: $150.00
STARTThu., Oct. 10, 2019
9:00 AM
ENDThu., Oct. 10, 2019
4:00 PM
CLE 6 sub/0 eth PRICE Regular: $299.00
New Attorney: $150.00


The best lawyers agree: without skilled delivery, the soundest arguments can fail. David illuminates the secrets of presenting complex material with the ease of a conversation. To engage a jury, judge, court personnel, opponent, or prospective client, a successful advocate identifies the essential intention, says it directly, and leaves out the smokescreens. Learn how to engage the jury by giving the case story a dynamic narrative, and how to tell the story between the works by improving vocal inflection and body language. With concepts drawn from performance and years of public speaking, David will share the secrets of powerful, engaging presentations that can apply to openings, closings, medications, arbitrations, depositions, witness preparation, witness interrogation, oral arguments, or prospective client interviews.

Key points for engaging opponents & court personnel:

  • Using voice and body to get twice the results from half the words
  • Using the facts to engage rather than simply instruct the jury
  • Clarifying technical information by using descriptive images
  • Projecting confidence while remaining flexible

You will take away from this course the ability to:

  • Construct powerful stories that illustrate critical aspects of the case
  • Use plain language instead of legal jargon
  • Employ effective methods of rehearsal
  • Shape case stories into repeatable, engaging wording
  • Create a 3-way dynamic between attorney, witness and jury
  • Use the courtroom to its best advantage through physical presence and gesture
  • Project a message clearly with persuasiveness appropriate to the material

Program Highlights:

  • Master persuasive delivery in the courtroom
  • Discover what gives a story persuasive power
  • Clarifying technical information by using descriptive images
  • Develop the ability to use plain language for maximum clarity
  • Examine the secrets of master performers and orators
  • Fill the courtroom vocally and physically for maximum impact


Program schedule


9:00 - 10:30 am

Principles of Persuasion - Developing persuasion beyond the logical argument

Communication Concepts - Engaging through non-verbal cues

Managing Voice - Emphasis, pausing, and pace as persuasive tools; how to project vocally, and use natural presence for advantage



10:30 - 10:45 am



10:45 am - 12:15 pm

Voice and Body for Witness Interrogation - How to deliver questions that engage jurors; how to question with sincerity to elicit desired responses from witnesses

Body language and Gestures - How to find a relaxed, personal gestural language & resting position

Using a podium - Managing restricted movement for maximum engagement

Methods of Rehearsal - How to efficiently practice statements and examinations


12:15 - 12:45 pm



12:45 - 2:15 pm

Storytelling Goals of Opening Statement - Establishing a dynamic narrative to instantly engage jurors; emphasizing character and motive to animate factual details

YouTube Attention Spans and the Visual Mind - Wording that creates specific visual images and using action language


2:15 - 2:30 pm



2:30 - 4:00 pm

The Six Element of Storytelling - Character creation, detail, structure, rhetoric, theme and persuasive wording

Great Speeches and The Hollywood Lawyer - Analysis of the persuasive presentation qualities of master performers

Construction of Opening Statements - Practical application of the six story components

Practice Areas


David C. Mann The Professional Education Group (PEG)
Faculty may vary by location.
PBI reserves the right to substitute speakers at all programs.