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Selecting and Influencing Your Jury

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Featuring Dr. Susan Jones, who has studied more than 3,000 jury deliberations

Dr. Susan Jones is a visionary pioneer in jury research and persuasion. Her more than 30 years of courtroom experience - including work in more than 1,500 cases and careful study of more than 3,000 jury deliberations - gives her insights possessed by few others. Her practical advice will transform your perspective of the jury process and provide meaningful tools to help you win cases. Videos of mock jury deliberations and post-verdict interviews, coupled with Dr. Jones's practical analysis, provide you with a powerful view of how jurors' pretrial attitudes and beliefs influence their perception of your evidence during trial and deliberation.

Take away effective methods for:

  • Shaping your case
  • Refining your opening statement
  • Preparing your witness
  • Closing with maximum effect in the jury room

Program Schedule

Where Have all the Jurors Gone?

  • Is there a crisis of confidence?
  • Jurors - their own words

Jury Deliberations

  • How jurors reach conclusions

How Jurors Learn

  • Crafting a case that hits home
  • Choosing words that speak volumes

Voir Dire - What You Really Need to Know to Make Good Decisions

  • What you must ask, what you should ask and what you should never ask

Jury Selection Simplified

  • Utilizing a 2-track rating system to simplify jury selection
  • Evaluating prospective jurors' "influence quotients"

Opening Statements: "Attention!"

  • Techniques that make your case come alive
  • 50 ways to leave an impression

Witnesses ..."Preparation Makes Perfect!"

  • Winning tools for witness preparation

Closing Argument..."It Ain't Summation."

  • Making your last impression resonate in the deliberation room
  • Motivating jurors to fight for your client
Practice Areas


Susan E. Jones The Professional Education Group (PEG)
Faculty may vary by location.
PBI reserves the right to substitute speakers at all programs.
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