• On-Demand Video

Intellectual Property - False Advertising and Influencers

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On-Demand Video

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Megan K. Bannigan, Esq. & Julie Latsko, Esq. discuss false advertising and non-traditional marketing regulations, including:

  • False Advertising
    • What is “Advertising”?
    • Types of Claims
    • Claim Substantiation
  • Non-traditional Marketing
    • When to Disclose
    • How to Disclose
    • Monitoring Obligations

Recorded at the Intellectual Property Law Institute – April 2018

Practice Areas


Megan K. Bannigan Esq. Debevoise & Pimpton LLP (NY)
Julie M. Latsko Esq. Royer Cooper Cohen Braunfeld LLC (Phila)
Faculty may vary by location.
PBI reserves the right to substitute speakers at all programs.
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