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Persuading People on the Page and on the Screen

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The Psychology, Science and Ethics of Successful Written Communication

Client communications, in-firm emails and research memos, legal briefs and marketing are our life's work. An insightful examination of the data underscoring the impacts of good (and bad) writing provides the basis for this valuable day.

Program Schedule

Why Good Writing Matters for Lawyers

Writing Mistakes that Undermine Your Credibility

We all know the difference between "you're" and "your," but what about the mistakes that we don't even realize we make? From the differences between "fewer" and "less" as well as "that" and "which," the lesser known (and frequently blown) rules of grammar substantially impact your credibility.

Effective Email

A study in the journal of Personality and Social Psychology reveals that people misinterpret the meaning and tone of emails as much as 50 percent of the time. An inappropriate salutation or ineffective organization will undermine your effort to communicate clearly. Sybil Dunlop shares strategies to ensure that your emails convey the message that you want.

Brief Writing

Don't you wish you had an hour with the Judge to convince him or her as to the strength of your position? You do. It's called your brief. Sybil Dunlop honed her craft analyzing briefs submitted to federal court. She knows what gets ignored and, more importantly, what works!

  • The opening paragraph
  • Tips for drafting a well-written fact section
  • Strategies for crafting a legal argument
  • Legal citation
  • Conclusions
  • Make it work

Credibility and Your Ethical Obligations

A lawyer shall not knowingly make a false statement of fact or law to a tribunal. But we recognize that our opposing counsel is out there mischaracterizing facts, failing to provide accurate legal citations, and ignoring the law. Here's how to walk the line and call your opponent out for transgressions.

Writing Resources for Lawyers

Help is out there: here's where to find it.

Tuition includes a digital copy of the speaker's materials. Course materials are not available for separate purchase.

Recorded on July 8, 2020.

Practice Areas


Sybil Dunlop Esq. The Professional Education Group (PEG)
Faculty may vary by location.
PBI reserves the right to substitute speakers at all programs.
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