• On-Demand Video

Persuasive Storytelling & Presentation Skills For Lawyers 2020

Choose option(s) from grid below and click "Register".

Registration Options

Make your selection and click the Register button above.
On-Demand Video

---------- CLE 6 sub/0 eth PRICE Regular: $299.00
New Attorney: $150.00
Subscribers Pay: $0.00


The best story wins. Without a strong narrative, even the strongest evidence can still fail to be persuasive. To engage a jury, judge, court personnel, opponent, or prospective client, a successful advocate identifies the essential intention, says it directly, and leaves out the smokescreens. Learn how to engage the jury by giving the case story a dynamic narrative and how to tell story between the words by improving vocal inflection and body language. With concepts drawn from performance and  years of public speaking, David will share the secrets of powerful, engaging presentations that can apply to openings, closings, mediations, arbitrations, depositions, witness preparation, witness interrogation, oral arguments, or prospective client interviews.

Key Points for Engaging Opponents & Court Personnel

  • Using voice and body to get twice the results from half the words
  • Using the facts to engage rather than simply instruct a jury
  • Clarifying technical information by using descriptive images
  • Projecting confidence while remaining flexible

You Will Take Away From This Course the Ability to:

  • Construct powerful stories that illustrate critical aspects of the case
  • Use plain language instead of legal jargon
  • Employ effective methods of rehearsal
  • Shape case stories into repeatable, engaging wording
  • Create a 3-way dynamic between attorney, witness and jury
  • Use the courtroom to its best advantage through physical presence and gesture
  • Project a message clearly with persuasiveness appropriate to the material

Program Highlights

  • Master persuasive delivery in the courtroom
  • Discover what gives a story persuasive power
  • Clarifying technical information by using descriptive images
  • Develop the ability to use plain language for maximum clarity
  • Examine the secrets of master performers and orators
  • Fill the courtroom vocally and physically for maximum impact

Program schedule

Principles of Persuasion

  • Developing persuasion beyond the logical argument

Communication Concepts

  • Engagement through non-verbal cues

Managing Voice

  • Emphasis, pausing and pace as persuasive tools
  • How to project vocally, and use natural presence for advantage

Voice and Body for Witness Interrogation

  • How to deliver questions that engage jurors
  • How to question with sincerity to elicit responses from witnesses

Body Language and Gestures

  • How to find a relaxed, personal gestural language & resting position

Using a Podium

  • Managing restricted movement for maximum engagement

Methods of Rehearsal

  • How to efficiently practice statements and examinations

Storytelling Goals of Opening Statement

  • Establishing a dynamic narrative to instantly engage jurors
  • Emphasizing character and motive to animate factual details

YouTube Attention Spans and the Visual Mind

  • Wording that creates specific visual images and using action language

The Six Elements of Storytelling

  • Character creation, detail, structure, rhetoric, theme and persuasive wording

Great Speeches and The Hollyword Lawyer

  • Analysis of the persuasive presentation qualities of master performers

Construction of Opening Statements

  • Practical application of the six story components

Tuition includes a digital copy of the speaker's materials. Course materials are not available for separate purchase.

Recorded on June 29, 2020.

Practice Areas


David C. Mann The Professional Education Group (PEG)
Faculty may vary by location.
PBI reserves the right to substitute speakers at all programs.
©2020 Pennsylvania Bar Association. All rights reserved unless otherwise provided in a separate agreement. Unauthorized use, duplication, republication or redistribution of this material is strictly prohibited without the prior express written consent of the Pennsylvania Bar Association.