Understanding the myriad of ethics issues that arise in the day-to-day workings of a law firm is more complicated than you might think. And perhaps there is no area of the business of law practice that is more complicated than the concepts surrounding marketing, advertising, solicitation, and business development. What are the relevant Rules of Professional Conduct? Which state bars regulate my practice? What safeguards does your law firm take to ensure compliance with the RPC and avoid a letter from the disciplinary board, or a malpractice claim from a client?
This three-hour ethics CLE provides an in-depth overview of the many tools attorneys are using today for business generation, and the ABA and state bar ethics opinions, court decisions and rules that relate to areas such as digital marketing and social media, trade names, public relations, lead generation, ratings and rankings, responding to online reviews, and many other relevant topics.
- Overview of law marketing ethics issues, dating back to Bates v Arizona in 1977
- Social Media ethics, including use of LinkedIn, Twitter, Facebook and Tik Tok
- Public and Media Relations, and the blurring lines of news and communication
- Interactive hypotheticals that explore these issues—where the answers to the question might be yes, no, or maybe
If you don’t think these topics are relevant to your law firm, think again…whether you are a sole practitioner or a Big Law partner, an aggressive plaintiffs’ firm or a corporate defense practice…the ethical considerations in a variety of business development initiatives touch every law practice.
All attendees will receive the course materials as a digital book. A printed copy of the course book is available, at a discount to attendees, for $40. Additional copies are available at full price. If you wish to purchase the printed version of the course book, please call PBI Customer Service at 800-932-4637. Printed versions of the course book will not be distributed at the course; please allow up to two weeks after the program for the printed versions of the course book to be shipped.
Recorded in March 2021.