Your online profile is more powerful than you think.
In a profession built on reputation, relationships, and staying ahead of the curve, it’s no surprise that more and more attorneys are turning to LinkedIn—not just as a digital resume, but as a tool for networking, visibility, and of course, the latest updates on continuing legal education.
Whether you’re an associate building your business, a partner looking for referral sources, or in-house counsel tracking regulatory shifts, LinkedIn can help you do your job better—and grow your professional network while you're at it.
Read on to find out how you can make the most of LinkedIn...and don't forget to follow PBI so you can stay up to date on all the latest CLE offerings!
Stay informed. LinkedIn isn’t just for job hunters. It’s the only social media platform designed specifically for professionals—and that includes legal professionals. LinkedIn has become a top source for legal news, industry insights, and case updates. From regulatory changes to high-profile rulings, you can tailor your feed to follow the issues and experts that matter most to your practice.
Not sure where to start? Give the ABA or PBA a follow to keep your feed relevant and informative!
Build a strong professional presence. If a potential client is searching up your name, your LinkedIn profile might be one of the first results. Make a good first impression by creating a top-notch profile. Upload a professional headshot and write a clear headline listing your practice areas or achievements. Share posts that reflect your interests and values in order to further fill out your profile. When working on your profile, avoid legalese and keep your potential clients in mind, tailoring it to them.
Your profile doesn't have to mirror your resume or sound like a sales pitch. Simply use it to tell your story in a clear, concise way.
Network without the nametag. Don’t have time to attend every bar event or conference? LinkedIn helps you stay visible in your legal community without ever leaving your desk. In this virtual world you can easily reconnect with law school classmates, engage with fellow attorneys, follow legal recruiters or potential mentors, and follow up with previous encounters met at networking events or conventions.
Relationships are still everything in law—LinkedIn just gives you a new place to build them. All of these connections are just a click and a message away!
Share what you know. LinkedIn is an easy way to showcase your expertise and keep your name top-of-mind. Whether you post a brief summary of a recent ruling, offer practical insights for clients, or reshare a CLE you’re attending, every post helps build your credibility.
Don't consider yourself a writer? No problem! You can always react to someone's post, leave a thoughtful comment, or share articles with a one-liner about why they matter. Over time, your activity will build an impressive profile of thought leadership. The algorithm will also learn more about what you like to see and tailor your feed to match!
Follow PBI! You already know we bring you the timeliest topics and most important legal updates, presented by knowledgeable faculty. So stay ahead of the curve by following us on LinkedIn! We regularly highlight upcoming courses and share insightful blog posts to keep you at the top of your game and ahead of compliance. Follow us so that you never miss a beat!
