For many lawyers, the word "networking" might trigger a collective groan. After all, you have enough work piled on your plate as it is without pouring more time into handshakes and happy hours. Maybe the word reminds you of the forgotten business cards piled inside your desk. Or memories of awkward conversations that feel more transactional than meaningful.
No matter how you feel about it, networking is not simply about adding to your list of contacts. It's about cultivating relationships that support your career, expand your knowledge, and create opportunities for growth. Networking can be incredibly valuable...if done right. Whether you're fresh out of law school or decades into your practice, developing genuine professional connections is one of the smartest moves you can make. And like any skill, it can be sharpened.
That's why you should join PBI on November 25 for Bridge the Gap! This course is a must for new attorneys and an excellent refresher for seasoned ones. Score credits while strengthening your relationship-building toolkit. But before that, let's break down what effective networking looks like in today's legal world...
Understand it's not a numbers game. A single quality relationship will get you farther than a large quantity of shallow connections that came from a quick click on LinkedIn. The key is to approach networking not as a numbers game, but as a relationship game where each one must be nurtured.
You never know where a quick chat, a shared CLE experience, or a kind word at a bar event might lead: a valuable referral, a fantastic job opportunity, a lasting mentorship, cross-practice collaboration, or support during inevitable tough times. Successful networking can lead you down many roads. Legal practice is, at its core, a people business. And your relationships won't build themselves.
Be interested, not just interesting. We all love to talk about ourselves and what we do, but listening goes a long way. It shows interest. People will remember how you listened to what they said and how you made them feel. So don't hesitate to take the back seat, ask thoughtful questions, and focus on the other person's goals. Save the elevator pitches for another time, because that's not what true networking is about.
Focus on shared experiences. CLE programs, bar association meetings, volunteer initiatives...these are all great places to meet people with common interests, all while strengthening your expertise or giving back to the community. Start with this commonality and build on that! The PBA has a number of practice-focused sections and committees, which is a powerful way to expand your network and grow your legal career. Ready to get involved? Check out the full list of PBA's committees here!
If you're wondering where else to start and in need of credits, check out PBI's upcoming in-person events. Kill two birds with one stone by knocking out compliance and taking advantage of our networking opportunities all in one day!
Follow up thoughtfully. Met someone at a program who shared a great insight? Did someone from the past cross your mind during the workday? Then don't be afraid to reach out. Thanks to technology, we're more connected than ever. A quick note doesn't take up much of your time and small gestures can leave strong impressions.
Want to learn more about how to follow up like a pro? Check out this past blog post.
Give before you get. Don't just be a taker. Practice generosity when able: refer a client, share a resource, send out invites to an event. Don't simply be a contact; be a connector. The favor will be returned in time.
Be consistent. Remember, networking isn't a one-time event. It's the long game. Stay in touch, stay visible, and stay engaged. Just a little extra energy channeled into networking will go a long way. So don't hesitate to click send on that email.
Finally: Be yourself. It might sound like advice you'd hear in a kids' movie, but it rings true throughout our lives. If you want genuine connections, you need to be your true, genuine self.
Networking is not a sales pitch. It's a conversation and a relationship, one that grows over time and values both sides. Start small, show up, and keep it real. Genuine connections are within your reach.
