Behind the Scenes: How Your Favorite CLE is Made


By Taylor Burton Published on September 10, 2025

Estimated reading time: 4 Minutes

PBI is proud to declare that we have once again taken gold in The Legal Intelligencer's "Best Of" 2025! Thank you from the bottom of our hearts to everyone who voted for us. We're proud to continue serving as your #1 CLE provider and ensuring you score compliance year after year.

With this victory in our pocket, now seems the perfect time to take a peek behind the curtain! Behind every CLE program at PBI is a team of attorneys, program managers, tech specialists, customer service representatives, and marketers working together to make sure the continuing legal education you rely on is not only compliant, but compelling.

If you've ever wondered how your favorite CLE comes to life, look no further. Read on to discover our process, from start to finish!

Phase 1: The Spark. Every great CLE starts with a conversation. Our program managers stay in close contact with attorneys and legal organizations across Pennsylvania, tracking hot topics, new case law, emerging practices, rising technologies, and most importantly, what lawyers need to know to serve their clients. A quality CLE can arise from a recent court ruling or a timely trend such as developments in AI, remote work, or mindfulness. Or tried-and-true topics could be targeted towards a new generation of attorneys (such as our Bridge the Gap program) to introduce them to the fundamentals.

We're also always ready to listen if you have an idea of your own. If you're interested in being a speaker or have a suggestion for a course, feel free to fill out and submit this form. We welcome all suggestions.

Phase 2: The Creation. Once a course has been greenlit, the real work begins. Our program managers work closely with faculty (respected practitioners, judges, and subject matter experts) to design a program that will serve you. They'll schedule the course, invite any additional speakers, and finalize sessions. They also work with the American Bar Association to determine how many credits a course will be worth by submitting a timed agenda and course materials. It's a great deal of back and forth with a number of parties. Every program is built with intentional pacing, relevant materials, and practical takeaways.

After the details have been locked in, it goes live on our website. Now that it's open for registration, the marketing team jumps into action. We can now advertise the course through email and social media campaigns, PBA newsletters, and more, ensuring the news of this course reaches you.

Phase 3: The Execution. Whether it's a live webcast or an in-person event, our team is ready to serve once the time arrives! Our customer experience team will assist if you encounter any problems or have questions. Our web team monitors the quality of streams and ensures everything is running smoothly. Our audio-video engineers focus on recording and turning the course around for our on-demand library.

While you focus on learning, PBI has many moving parts behind the scenes, making sure you have an educational and flawless CLE experience every time!

Phase 4: The Aftermath. Though the screen has faded to black, the end is not yet here! You already know it's not over until you submit your credits. Meanwhile, we prepare these webcasts to become on-demand offerings, which are available for two years to stay relevant. If you missed an Institute, we make the reading materials available for purchase in our e-book library.

PBI is like a butterfly room, filled with 50-60 butterflies in various stages of their life cycle at any given point. We are constantly nurturing each "butterfly" to grow to its full potential! And just like our courses, we too are evolving over time. We've not only embraced a new website, but we've also grown into a model that now allows us to cater to attorneys across the country beyond Pennsylvania.

It's no small thing to be named the best CLE provider. We're honored, grateful, and motivated to keep raising the bar! After all, better lawyers build a better legal system. We're proud to help you not just meet your credit requirements, but to also grow in your practice and exceed your own expectations.

Ready to find your next favorite course? Check out what's coming up here and we'll see you at the next CLE!