Attorney Marketing That Works and Incorporates the Necessary Ethical Guardrails 2026

Ellen serves as the Law Practice Management Coordinator for the Pennsylvania Bar Association. In that capacity she assists PBA’s members with management issues and decisions on the business side of their practice, including areas like technology, financial management and profitability, human resources, marketing, risk management, setting up a practice and so forth. PBA members are encouraged to contact Ellen through the 800 “Hot Line” at PBA headquarters, (800-932-0311 x2228) or through email ([email protected]). Ellen is founder and President of Freedman Consulting, which assists PA law firms with a full range of issues and projects on the business side of the practice. More information about Ellen and her law practice management services may be obtained at https://www.FreedmanLPM.com . Ellen holds the designation of Certified Legal Manager through the Association of Legal Administrators (ALA), the credentialing body for the CLM degree. Of the 11,000+ members of the ALA, approximately 300 are certified legal managers. Ellen was one of the first 20 in the nation to have achieved this designation. She holds a Certification in Computer Programming from Maxwell Institute, and a Certification in Web Site Design and a B.A. from Temple University. Ellen was inducted as a Fellow of the College of Law Practice Management in October 2020. Membership in the College is by invitation only. Eligible nominees include those who have made significant contributions to the field of law practice management for over ten years. Since its establishment over twenty years ago, nearly 300 practitioners from 5 different countries have become Fellows of the College. Ellen managed inside law firms for twenty years. Most of that time was spent in a midsize (35+ attorney) firm environment. She launched her consulting practice in 1998 and joined the Pennsylvania Bar Association in 1999. She was a member of the Association of Legal Administrators for over 20 years and founded the Independence Chapter. She is a frequent author and speaker on law firm management issues on a national level.

Jennifer Ellis is an attorney licensed to practice law in Pennsylvania and the principal of Jennifer Ellis, JD, LLC, a law practice management and technology consulting firm. Her legal practice focuses on ethics, and her consulting work assists lawyers and legal organizations with technology selection, implementation, and risk management, including cybersecurity and the practical use of artificial intelligence in legal practice.
Jennifer has extensive experience in legal education and professional development and has worked closely with bar associations and continuing legal education providers on the development and presentation of programs for lawyers at all stages of practice. She regularly speaks and writes on legal ethics, law practice management, and emerging technology issues, with an emphasis on helping lawyers evaluate new tools realistically and responsibly. Her work emphasizes clarity, accuracy, and ethical judgment, particularly where law and technology intersect. Find Jennifer online at jlellis.net.